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Beer & cocktails

Heineken Glows in the Dark

April 25, 2013

Heineken has found the perfect solution for you to grab your beer bottle even with the lights off: a bottle that glows in the dark!

The Heineken STR bottle is made ​​of aluminum, and glitters under invisible ultraviolet rays. Under a black light, a vision of a bright starry sky emerges. This special design is impossible to appreciate in daylight or incandescent light because the printing process uses UV-sensitive ink, requiring a specific technology that doesn’t work with conventional glass bottles. It’s practically magic!

This limited edition package has won two awards to date. In 2011, Heineken received a Silver Design Lion at the International Festival of Creativity in Cannes. Last year, the brewery won a Yellow Pencil at the 2012 D&AD Awards.

This little gem of a bottle can be spotted in nightclubs and bars across the globe. Will you get your hands on a Heineken STR soon?


By: Stéphanie Côté

Photos: Heineken


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