July 03, 2013
We all love quality products, especially when it comes to undergarments. Allow yourself to be charmed by Bread & Boxers, a new Swedish brand promising simple quality and comfort. When it first launched, the brand targeted almost exclusively hotels. Clients were offered underwear and socks discreetly placed very close to the minibar. On the heels of growing demand, the company has been retailing its collection in boutiques since 2011, and will soon distribute worldwide.
The items’ packaging is a lot of fun. Each undergarment comes wrapped in a white window paper bag displaying the product. The sleek design and high quality of the underwear have everything to entice because Bread & Boxers focuses on the fit and quality of its products, instead of on flashy logos.
The collection includes round or V-neck T-shirts, top tanks, socks and underpants, which come in white or black. For absolute comfort, the shorts and T-shirts are made from 95% cotton and 5% elastane.
By: Patricia Trépanier
Photos: Bread & Boxers
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