January 28, 2013
Created by the Montreal designers of Naked and Famous, The Unbranded Brand proposes a refreshing philosophy: pay only for the product you buy, nothing more! No ads, no branding, no celebrities.
You buy your jeans in their pure state, a very tough denim that you’ll need to wear as much as possible before washing, so that it takes the shape of your body for maximum comfort. The vintage and robust look of the 14.5 oz untreated and unwashed denim is obtained thanks to machines that use the old manufacturing methods, giving them a similar look to the first jeans created between the 1800s and 1900s. Made in China in limited quantities, these jeans are manufactured with high quality denim for which you would generally pay double.
Now, thanks to The Unbranded Brand, it is possible to pay less ($80) for a pair of top quality no-name jeans. And the best part is that the more you wear them, the better they look!
By: Patricia Trépanier
Photos: The Unbranded Brand
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