February 12, 2018
The western fashion trend that keeps cropping up every few years (and whose male esthetic I find especially pleasing) was back in full force last year. The new Quebec-made, cowboy-inspired collection of accessories for men by The Lost Boys, launched last November, came out just in time! To show off their products, the Montréal-based company’s hyper masculine ad campaign features none other than sultry singer Claude Bégin.
The collection, made of rich, natural materials, includes bolo ties, pins that call to mind the Great White North (ax, bear, fox, etc.), along with a variety of manly bracelets, including braided leather and a bronze nail! The whole collection is gorgeous and the prices are very reasonable.
The company’s assortment of bolo ties is a thing of beauty! Gaining in popularity, bolo ties are great for a more casual look, are a nice alternative to a traditional chain and are chic enough to be worn at more formal events.
By: Patricia Trépanier
Photos: The Lost Boys
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