March 13, 2013
When it comes to design or marketing, Reebok doesn’t stop innovating. The international manufacturer understands that each customer is unique, so it came up with a line of sports shoes you can customize online through "Design Your Own”, an interactive platform that offers over 3,071,094 possibilities to design the perfect shoe just for you.
How does it work? It’s simple! First, select a base model from the 16 choices available, based on the sport you practice: basketball, cross fit, casual, fitness and training, or running. Your selection will appear on an interactive screen. Second, it’s time to let your imagination run wild. You can customize 23 different parts of the shoe: from the eyelets to the insole to the bottom of the shoe. Take your pick from 19 vibrant colours, four choices of fabrics and even add text.
Truth be told, starting at $95, these shoes are surprisingly affordable for the level of personalization they offer. Especially created to help you exceed your limits, the new customizable Reebok shoes are both extremely efficient and, above all, comfortable.
By: Patricia Trépanier
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